10 steps in Planning an Event
To organize an event, there are certain steps which need to be considered. There are many details which can be covered under the topic depending upon the type of event, but the following steps give an abstract view:
1. List aims and targets
In order to plan an event, a target and aim should be defined clearly. The clear objectives lead you towards successful event.
2. Create a Team
Teams make collective effort to conduct an event like in introducing any product. So this step is required to organize a team and assign them the duties they need to perform.
3. Define the Event Date
An event’s dates should be arrange before conducting an event and holidays should be mentioned in the schedule. The announcement made 4-6 months prior to the event will give enough time to the participants to schedule themselves.
4.
Brand Your Event
4th step in planning the event is designing the brand. Brand should be designed before presenting in an event. All components of brand should be present in it. Attractive and unique name should be given to brand. One event’s brand should not be similar to other event. Your brand should describe the event by all means and directions. A nice Logo of brand will attract more participants.
5. Create a Master Plan
All requirements of the event should be decided first. Mind map of the event should be designed. It includes all aspects of event like place, guests, advertisements, registration, sponsors, and other management areas.
6.
Determine Administrative Processes
Event should be designed through some online system. There are many tools available today and you can choose any of the tools. These tools will help you cover all most all aspects of organizing an event. You can review a list here: http://allevents.pk/blog/A-small-list-of-Event-Management-Software-Tools
7.
Identify and Establish Partnerships & Sponsors
In organizing an event, you should involve other organizations. Funding should be done from national and international organization – if possible. It will make the event successful. Public organizations may be helpful in organizing an event. They will give you a place and workers who will help you. In the presence of partners and sponsors, events can be arranged more professionally and successfully.
8. Publicity Campaigns
Expert person should be there for the publicity of the event. Publicity of the event can be done through sources. Publicity of the event should be done through advertisement in newspapers, magazines and pamphlets. Events ad should be telecasted on the television. Event’s tickets should be sold among public. Event’s publicity should be done in rural areas as well. Publicity should be done through online system. Social media will be more helpful in the publicity of the event. Postal services can be used to promote the event as well.
9. Estimation of Budget
Expenditures of the event should be decided first. Total investment should be calculated. This will help you to decide on the available part of budget for each function.
10. Assessment process
Final step is the assessment process. After designing the goals, you will construct a mechanism through which you will assess your success ratio. It can be something like an evaluation form which can be filled by the participants at the end.
