Promotion and Advertisement of Event

Promotion and Advertisement of Event
 

Imagine there is event of cricket match and no crowd in it, concert without audiences, or puppet show without spectators will make event totally tasteless. Effective and strong event promotion is very essential part of event management so that people get informed and influenced by the style of advertisement.

Promotion and advertisement of event using media channel can make your event to stand out in market sector. Promotion means to get attention and awareness of public to make event successful. Objective is to increase demand, present information and differentiate the event in front of public. There is lot of teamwork involved to make an event special. Nothing will attract people to event, if you won’t make meaningful layout of promotion. Mostly advertisement is required for mega events like sports, concerts, shows, funfair, seminars or conferences etc.  Weddings, meetings or family get-together don’t require much professional publications. Event promotion is very substantial for the sponsors as well. They always took keen interest in pre event promotion.

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The resources of the promotion are used from outside. So event manger must know the best techniques to make the promotion cost effective and feasible to achieve the target of an event. Usually money gained after whole process is used to pay cost of event or can be good profit as well.

Depending upon the type of event there are different medium of promotion:

  1. Print media
  2. Social media
  3. Electronic media

 

Social media:

To advertise your event purpose online is done by social media. Social media is big sea to target the people towards the event. Lot of social websites can be used like facebook, twitter, linkedin creating blog or youtube etc. Time consumption and hard work is required to use the power of social media. Frequent updating of posts and news are done on social website. Now a day’s people love to use social media and mostly get information with the help of social web circle.

On facebook you can create an aid or some page to do advertisement properly. And with the help of blog you can give detail information with pictures for promotion and posting it on different social websites. By giving your aid to some website is also very familiar technique. But very few people know how it works. You can contact advertising companies as well for online paid aids of event. In the end aid should be colorful, capturing and having accurate information about the upcoming event.

Print media:

  To advertise your event offline is done by print media. Print media consists of paper, newsletters, magazine, banner or billboards. Don’t forget your budget planning before contacting the advertising company. Banners and billboards are hung, where large no of traffic is crossing and seeing it.

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Electronic media:

No doubt electronic media is very powerful body and organization. Electronic media can be television, radio, mobiles, fax etc. There is a great energy to broadcast event news using electronic media.

There could be lot of other medium that can be used. Sometimes event planner really gets disheart because he doesn’t able to promote the event according to the needs. For this hire some good promotion service to do work with full zeal. So it’s vital for a planner to understand all the techniques and use them in appropriate manner.