How you can boost and increase the process of your ticket selling

Increasing event ticket sale is one of main issue and aspect of event marketing and promotion. As an event manager you must know about the tools and tricks from which you can increase ticket sale. You have created a wonderful event but it doesn’t mean that people will come to attend it automatically.

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If your ticket sale is less then there can be following problems:

Low traffic on website
Your followers and fans didn’t get the right message about event
There is some hurdle in registration like less time and more money

Your job is to find all these issue and kill the criminal. For all of this you have to concentrate on “Data”. It will allow checking what happening on your website and what measures you can do about it. Find out how much traffic running on your website like number of fans, visitors, reviews and testimonials. Do and plan all basic analytical process. How many videos are seen and how many comments are given by people?

Website Traffic

The first encounter problem is website traffic. If people are not visiting the website then it’s marketing and promotion problem of website. You can improve it through different channels:

Personal and owned content: Some of the content and material you can do yourself like writing blogs, tweets and emails
Paid content: You can buy paid contents like ads, posters, advisement about brands or pay per clicks.
Gained content: Now the third option is the marketing of website that other people will do for you. Like social media and reviews about website in magazines and newspaper.

Owned Content:

All material you will create and produce yourself for the promotion of the website and increase the ticket selling. Like writing blogs and articles on website, using face book, Linkedln, Twitter, Youtube and Dailymotion. Marketing of ticket selling needs team support, you need to tell your all team members to use these tools on daily basis and increase the traffic on your website. Get all information from you client as well and use beautiful and fine material to attract people for ticket selling. Also engage you client for sharing and posting the content.

Paid Content:

You can run paid content as TV commercial, magazines and newspaper. On website you can use poster, pay per click and banner for promotion. This will increase followers on website and increase ticket selling. You can also contact different sponsor companies to broadcast your message.

Earned and Gained Content:

These are the blogs, posts and all those reviews that other people and supporters wrote for you on website or newspaper. You will love other people writing and talking about your event. This is all fame that you earned and gained. You can also make relationship with industry owners and leaders. All your attendees, sponsors, clients and speakers can support you. Request all these people to promote your website by linking and posting.
In the end create a marketing calendar and keep record of all clicks, visitors and postings on your website. Share it with all of your team members and increase the ticket selling process.

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